My Brand + Me Program
Elevate your personal brand with our 8 week program
About The Program
Feel empowered to take your personal brand to the next level!
In this 8 week program, we share with you our branding expertise and knowledge, to help you discover your unique personal brand archetype(s), how to articulate your brand message confidently, how to create your brand’s visual identity and bring it all together into a personal brand experience that will set you apart!
Supplemented with your own personalised workbook and exercises to work through in your own time.
Enjoy sharing your program experience with a community of like minded women, to encourage, inspire and support you along your personal branding journey!
If you are seeking more authenticity in your brand message, want to be more purposeful in your career, or need to elevate your confidence and clarity, this program provides you with all the knowledge and tools that you need!
Who is this program for?
Early-mid career professional females, currently preparing for their first or second leadership role
Career professionals returning to work after a career break
Individuals with high career aspirations and potential
Individuals looking to reinvent themselves and do something new!
Business owners looking to differentiate their business and stand out through their own unique brand story
Entrepreneurs wanting to be visible to prospective clients and partners
Program Overview
Part 1
Introduction to personal branding and the twelve brand archetypes.
Part 2
Discover your brand authenticity, brand essence and signature story.
Part 3
Create your brand’s visuals including mood, tone, colour and personal image.
Part 4
Communicate your brand story with impact, and bring all elements together to form your brand experience.
Part 1
Introduction to personal branding and the brand archetypes
Did you know that personal branding has been ranked as one of the three most important skills that women need to advance their careers to the next level? In this session, we provide an introduction to the concept of personal branding and why it is so important for your career success. Set some personal branding goals, understand the twelve brand archetypes, and how to make them work for you. Leave with a better understanding of how to better amplify your brand personality, brand message, and value to your audience.
In this session you will learn
The important link between personal branding and your career success
The key components of all successful personal brands
Understand the twelve brand archetypes and how to use these effectively to build your own personal brand story
Identify your own unique brand personality type and differentiation
Part 2
Discover your brand authenticity, brand essence, and signature story
Gone are the days of command and control leadership. In today’s world, we all crave an authentic leadership style; its truely the way forward. Leaders are successful through their teams, and teams will loyally follow an authentic leader. During this session, you will dive deep into five core areas to help you identify your brand authenticity and in turn help you to develop your authentic brand voice. Complete discovery exercises to help you identify your brand uniqueness, brand energy, your brand values and strengths. You will leave with a new appreciation of what make you YOU, and a clear vision for your brand that will resonate with who you are and your goal.
In this session you will learn:
Understand the importance of authenticity and what does this really mean?
The five core elements that make up an authentic personal brand
Discover your top five strengths and learn how to play to them
Dive deep into your own brand personality, brand energy, and your differentiation
Identify with your brand’s values and purpose
Gain a new appreciation of what makes you, YOU
“If you are always trying to be normal, you will never know how amazing you can be.”
— Maya Angelou
Part 3
Create your brand’s visuals, including mood, tone, colour and personal style
Have you ever heard of the 7/11 rule? According to research, people make eleven decisions about us in the first seven seconds of contact. In this session you will understand the importance of having a memorable visual identity, including your brand voice, mood, choice of colour’s and your own personal image. Take away our top tips on how you can develop a powerful visual image for your brand, and powerful styling strategies to create memorable signature style. Includes exercises to determine your visual brand identity.
In this session you will learn:
The importance of having a powerful brand visual identity
Understand different ways to portray your brand through visual image
Discover your own unique visual identity including brand personality, voice, mood, tone and colour
Understand the science of colour in branding
Gain a new appreciation for how clothes can impact our confidence
Learn powerful professional styling strategies to create an authentic personal image
Part 4
Get clear on your brand messaging and define your unique brand experience
It’s now time to put your brand out there! Using the information from the previous three modules, you will now learn how to put it all together with a framework that you can implement straight away Learn how to write an impactful personal brand statement, brand mission statement and professional biography. Understand the importance of a consistent brand tone of voice, and take away our top tips on communicating with confidence across social media platforms. The way you tell your story online can make all the difference.
In this session you will learn:
Take away a powerful framework to help you describe your overall brand identity and its characteristics.
Learn techniques to write an impactful professional bio, mission statement and personal brand statement
Understand the importance of an authentic profile headshot
Top tips for communicating on social media platforms
How to bring everything together into your unique brand experience
Program Outcomes
After this program, you will be able to
Understand the importance of personal branding on your career success
Discover the twelve brand archetypes and learn how you can use them for your own brand
Uncover your top strengths and learn how to play to them
Gain a new appreciation of what makes you, you
Clarity and confidence about how to define your own authentic personal brand message
A framework to assist you in creating your own unique brand experience
Formulate a clear vision for your brand that will resonate with who you are and your goals
Apply techniques and strategies to help you boost your confidence when you most need it the most
Become more influential in communicating your brand value and story across all your brand touchpoints
Learn powerful styling strategies that will enable you to build a more powerful brand image
Create a purposeful personal brand statement that is totally unique to you
Senior Manager, Practera
“I loved learning about the branding archetypes! I feel so much clearer now on my own brand strategy, values and purpose, and what I need to do to achieve my vision.”
Founder, Definiti
“For me, having the support of incredible women around me has been the biggest take away for me during this course. Not only have I gained more brand clarity, but I have made such fantastic connections during the program which has built my confidence and pushed me outside my comfort zone.
Your program experience
Program participants have the full support of Atomic Inspire, and will establish ongoing connections and mentors over the course of the 6 weeks
Feel empowered with the following key benefits:
Clarity & Confidence.
Gain a clear vision on your personal brand message, and walk away with a framework that you can implement straight away.
Proven Research.
Unlock your full potential with our exceptional learning content. Our programs are a culmination of decades’ worth of research from leading psychologists and acting coaches.
Build your network.
Build a community of powerful connections with like minded women, and become part of the Atomic Inspire community, groups, and events
Mentorship.
Atomic Inspire is on-hand to provide support for your personal branding journey during the program. We can connect you to mentors, industry role models to help with your career.
